Image above ran with the LA Times story
See what you make of this story that was published in the LA Times in June of 1930 - right on the precipice of the last national real estate meltdown that was to go on for years after this story ran. Its themes are being repeated time and time again even today.
We're not saying we expect what we're experiencing today to mirror the type of hardship seen during the Great Depression, but we want to show you that even entering one of our nation's toughest times (if not the toughest time), some still believed that a real estate rebound was right around the corner, and that a "new era" in real estate was at hand that could shield property investment from the ills plaguing the stock market.
We've added brief commentary to pinpoint parallel themes between this story and ones showing up today. They are in italics inside parentheses.
Developments indicate new realty era
What is the outlook for real estate here? Careful analysis of all the factors and records of past similar periods tell plain story
What is the real estate outlook? ... In general, conservative observers regard the indications in soundly-based localities as favorable and cite the following as reasons for their belief: (Location, location, location...the high end is more immune!)
(1) Stabilized and higher prices customarily follow quiet or depressed periods, making this a good buyers market (Buy low, sell high...it's a great time to buy!)(2) The increase of land-absorptive power through population increase (we're running out of land in good locations)
(3) The increasing importance of realty paper in the national financial structure (real estate is a vital part of any savvy investor's portfolio)
(4) Business and industrial developments which tend to favor real estate (If real estate is good enough for them, it should be good enough for you too)
A broad underlying fact emphasized by the recent stock market declines is that land-ownership has brought financial independence to more persons in this country than has any other form of investment. (OK, did they steal this line from the NAR and its "real estate is the key to long-term wealth" campaign? Hmm...maybe it was the other way around)
PRICE AND VALUE
The present is called a buyer's market not because realty values have sagged to new low levels,
as in the case of many stocks, but because there has been a leveling-out period which is considered a logical approach to another era of ascending values... (Real estate always goes up. Buy now or you will be priced out again)(The story continues on to describe previous real estate rises and falls across the country, and that population growth will provide continued demand for properties. The point is that, in the past, when real estate stalls or drops, it is usually quick to rebound. Below are snippets from the last section of the article.)
WHAT IT MEANS
...the market in land runs in cycles, not of time so much as of economic conditions, and that there is a very definite relation between the business curve and that of real estate values. Periods of depression in business generally, expressed by a drop in the prices of stocks and other securities, have almost invariably been followed by an improvement in the real estate market...
Various explanations have been advanced by economists to account for this phenomenon, the one most favored being that, when other forms of investment appear shaky, idle money goes into real estate as offering a safe and solid place for it to grow. (They said it pretty clearly: Real estate is a "safe" investment) Realty values, where the location is well chosen, are apt to be fairly stable and subject in a much smaller degree to the influence of temporary economic conditions which send stocks bobbing up and down like so many corks. (Again: location, location, location, and the high end is immune. It's also an interesting coincidence that they described stocks as "bobbing up and down," considering just how bad things would get)
...the country's business has suffered a depression resulting from the period of inflation and speculation which ended in the stock market crash last fall. (Speculation? Inflated values? Sound familiar?) Unlike some past occasions of the kind, this depression has not been accompanied by an acute money stringency - in fact, money for permanent investment has been more plentiful and has commanded a lower rate... (Interest rates are low and credit is available...reasons not to wait to buy)
While it is too early yet for the cumulative effect of several factors to be felt in the realty market, it is conservative to say that conditions are unusually favorable for investors in real estate, not only for appreciation in the value of their present holdings but for well-considered additions thereto. (Bold is our emphasis. Think about that for a minute...the author was extolling the virtues of real estate investment right at the beginning of a severe economic depression that would last until WW II.)We wonder what became of the writer, Charles C. Cohan - what would he have to say about today's conditions? Would he be as bullish about real estate now as he was then, after experiencing the Great Depression firsthand?
































